Agenda

The Ignite 2019 agenda is here.

You will find an agenda of presentations by some of the most innovative speakers and authorities in B2B.

The agenda focusses on eight of the hottest topics in B2B right now addressing the key issues you are facing day to day.

  • STREAM 1i
    Strategy
    The Strategy stream will host the best of the best in the B2B industry. Topics being covered are:
    • Developing performance marketing.
    • Raising awareness to drive leads.
    • Content and your strategy.
    • Planning and implementing.
    • Personal branding.
    The Strategy stage is sponsored by Integrate
  • STREAM 2i
    Martech
    • Getting the best out of MA.
    • Tech stack: Build or rent?
    • New tech alert – how to deploy what’s coming.
    • Building tech skills in your team.
    • Tech onboarding and platform selection.
    • How to run a tech audit, and ditch the failing platforms.
  • STREAM 3i
    CX
    • Defining and managing the customer journey.
    • Ambassadorship and advocacy.
    • Managing CX company-wide.
    • Customer success – what is it, and why do you need it?
  • STREAM 4i
    Insights
    • More effective marketing through better data.
    • Big data and cognitive marketing.
    • Your NPS, metrics and revenue growth.
    • Social listening.
    • Evaluating creative.
  • STREAM 5i
    Engagement
    • How to connect with the customer.
    • Getting the best out of your content marketing.
    • Techniques to improve your CRM.
    • How to use influencer marketing effectively.
    • Emotional marketing and hyper-personalisation.
    • Your brand, and finding the tone of voice that will work for you
    Stream sponsor: ON24
  • STREAM 6i
    ABM
    • Setting up an ABM programme from scratch.
    • Accelerating your ABM programme from strategic to programmatic.
    • Creating your ABM tech stack.
    • Using agencies for ABM excellence.
    • Sales and marketing alignment.
    Stream sponsor: Demandbase
  • STREAM 7i
    Leadership
    • Building the perfect team.
    • Understanding the stakeholder group – who do you need to influence?
    • Next generation leaders – finding them and being one.
    • The fundamental skills of a B2B leader.
    Stream sponsor: Stein IAS
  • STREAM 8i
    Brand
    • How to build and refine your value proposition
    • Brand consistency and management in the digital age
    • Building employee brand engagement and commitment
    • Brand measurement and valuation
    Stream sponsor Marketo: