8 Streams to enlighten and inspire

This year’s Ignite features 8 different streams giving you the opportunity to create a bespoke agenda tailored to your marketing needs.


Strategy          

ABM

CX

Leadership

  • Developing performance marketing.
  • Raising awareness to drive leads.
  • Content and your strategy.
  • Planning and implementing.
  • Personal branding.
  • Setting up an ABM programme.
  • Accelerating from strategic to programmatic.
  • Creating your ABM tech stack.
  • Using agencies for ABM excellence.
  • Aligning sales and marketing.
  • Defining and managing the customer
    journey.
  • Ambassadorship and advocacy.
  • Managing customer experience company-wide.
  • Customer success – what is it, and why do you need it?
  • Building the perfect team and how to keep them.
  • Understanding the stakeholder
    who do you need to influence?
  • Next generation leaders- finding them and being one.
  • The fundamental skills of a B2B leader.

Engagement   

Insight

Martech

Brand

  • Connecting with the customer.
  • Get the best out of content.
  • Improving your CRM.
  • Using influencer marketing effectively.
  • Emotional marketing and hyper-personalization.
  • Using data for more effective marketing.
  • Big data and cognitive marketing.
  • Your NPS, metrics and revenue growth.
  • Social listening – manage and monitor your social media.
  • Effectively evaluate your creative concepts.
  • Tech stack: Build or rent?
  • New tech alert – how to deploy what’s coming.
  • Building tech skills in your team.
  • Tech onboarding and MA.
  • How to run a tech audit… ditch the failing platforms.
  • Building your value proposition.
  • Brand consistency and management in the digital age.
  • Building employee brand engagement
    and commitment.
  • Brand measurement and valuation.
  • Your brand, your voice.